We are a Category management Consulting Firm
Category Management Consulting that Leads from experience
Russ Abstein – Owner/Founder
“Catman Analytics Guy”
30+ Years of Business Experience working in Strategy, Category Management, Shopper Insights, Channel Marketing and Sales roles across many:
- Fortune 500 Organizations: Kraft, Kimberly-Clark, Novartis, Samsung and Signify
- Industries: CPG, OTC, Consumer Electronics, Smart Home, and Lighting
- Retailers/Channels: Grocery, Mass, Club, Carrier, Electronics, DIY, and Online
My passion is using my strategic curiosity to develop category, customer, and shopper insights into 4P recommendations that drive results.
Lastly, I have a proven track record of developing and rolling out category selling stories and teaching a “selling process” that integrates consumer, shopper, and category insights into our daily operations.
Category Management Consulting that develops category strategies
We are a Category Management Consulting Firm that uses Category Management Principles and Processes to Develop Category, Channel, Brand, and Organizational Strategies and Tactics for Manufacturers and Retailers.
Simply put, we love turning data into insights into “4P recommendations” that Drives your Stakeholders objectives.