Looking at a Shelf Set in a grocery store with noticable holes on the shelf

Blink and you miss it! That’s how fast shoppers scan an empty shelf, but what do they really see?

We can be drawn to an empty shelf. Remember the Sesame Street 🎵 “One of these things is not like the other” 🎵 These missing items can have serious consequences!

Maybe an empty shelf is a minor disruption, but it can have significant consequences. Shoppers that are unhappy, are likely to:

  • Grab a substitute = Lower profits
  • Ditch their list and head to the checkout = Missing basket sales
  • Walk out empty-handed = Disappointed loyal customer.

📊 Data/Analytic Diligence: Tracking sales to predict demand.

🗺 Planogram Development: Using the data to create a visual roadmap for best shelf placement & inventory control to maximize visibility and engagement.

📖 Train your Staff: To master the art of stock rotating, filling gaps promptly, and duly note the “hot” zones.

🏬 Empty spaces can be used to highlight new products, showcase promotions, or engage shoppers with fun and unique ways.

So, continue to utilize your Space Management counterparts alongside your clients that sell your products more efficiently.

Keep up the great work and be a Category Management PRO! For more information on this and other topics follow us on Linkedin or contact us at Catman Analytics to “Riff” on your needs.


Posted

in

by

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.