What are these Insight Superpowers that often get overlooked: Category Management and Shopper Marketing.

category management is the “science” to make sure everything in a store is to set up to sell the best it can. Said another WAY:

• Is your brand or category for easy to find and buy?
• Did you plan cool holiday deals that people will love?

Shopper marketing is the “ART” in understanding what makes peoples buy stuff:

• Making the store feel exciting and festive.
• Making shopping feel like a fun adventure.

My take on these insight superpowers:

Today the retail environment can be overwhelming across all categories and industries. The simple fact is that people want shopping to feel special and easy.

Utilize your Insight Superpowers in collaborated with Sales, Product and Channel Marketing to drive brand growth. Category Management and Shopper Marketing can help:

• Sell more stuff.
• Make shoppers happier and coming back.
• Stand out from your competition.

So, are you looking into the future on how to making your brand better?

Contact us or reach out to your Category Management / Shopper Marketing department and challenge them for action. They should be providing the Insights, the Strategies and Tactics to do it well.

Happy to help, guide, consult, or just listen and for more of these Insights follow us on LinkedIn!