Ever wonder why some products make it to the shelf while others don’t? Category Management knows this and is on a mission to uncover the secrets.

I believe it’s about Assortment Optimization, Shelf Management, Merchandising, and the Power of Shopper Marketing.

Here’s the inside scoop:

• Assortment Optimization is like creating a perfect playlist. It’s not about having all the songs; it’s about having the right mix. We investigate product contribution, sku/brand duplication, and efficiency.
  • Result – Helps to figure out what your customers seek!
• Shelf Management is the art of making every inch count. It’s not just about stacking products; it’s about showcasing them for maximum impact. We look at the flow of the shelf, Good/Better/Best, Vertical vs. Horizontal Blocking, Space capacity, Segment winners/losers.
  • Result – Helps make shelves work smarter, not harder.
• Merchandising and Shopper Marketing is all about creating an unforgettable shopping experience. We look to create visuals that convert the shopper to the department, Aisle, and Product.
  • Result – Creating a “Pause” to see your brands.

Whether it’s chips, toothpaste, or laundry detergent, Catman Analytics is here to challenge the status quo, and arm you with the Insights and strategies to collaborate with your retail partners contact us today!  

The end result not only creates sustainable growth but can transform your relationship from Transactional to Strategic.

Let’s make it happen together!

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