Even as Omni-channel, Data Mining and Sustainability trends emerge, refining your category strategy is key to your future success. Category Management discipline can help in your efforts.

Grocery shopping is constantly evolving, and businesses need to be able to adapt their strategies to meet the changing needs of customers.

key trends and strategies

Omnichannel Complexity:  Shopping across multiple channels has grown exponentially (brick-and-mortar, Online, and delivery services). 

• Are your assortments, pricing, and promotions consistent across all channels?
• Identify Top products and promotions across all channels.  Create a unified customer experience across multiple channels.

Data mining: Having the right Category, Shopper, and POS data is a must for assortments and merchandising excellence.

• Are you using data to segment shoppers, identify trends, and predict demand?
• Create Shopper Groups AND Develop predicative demand models for the top products.  Execute personalized promotions for each “segmented groups” alongside having Top Products Always in stock.

Sustainability:  Interest in sustainable products and practices is the hot trend. 

• Do you have influence to promote sustainable practices like sourcing sustainable products, reducing food waste, and supporting local farmers?
• Work with suppliers to source sustainable products.  Implement Signage, Merchandising, and Digital communications that promote “sustainable initiatives.”

category management POV

Are your category management resources addressing these trends?  Are your developing Strategic Plan, Tools, and Data mining to meet these needs?

Now is the time to start, and @catmananalyticsgroup and myself would be happy to help develop the Strategies, Tactics, or skill sets within your teams.

For more tidbits, follow this blog or my LinkedIN site https://www.linkedin.com/in/wraii/ for more insights into Category Management, Shopper Insights/Marketing, and Fun Facts about being in Business.