As a Category Manager “Guru” how can we help you?
It’s a new year and our category buyer is actively looking into improving their category. Brand improvement, sku efficiency, and shopper conversion are all on the table to discuss.
Below are the Top 3 Key challenges your category buyer may have and how you can help!
- Data Overload & Omni-Channel Mystery
- The Relentless Rise of the Private Label
- The Perfect Storm: Inflation, Supply Chain Snags and Talent gaps
Category Manager worries on Data Overloading their in-box
Your experience and industry knowledge are important, but don’t just trust your gut. Shoppers are “Leaving” mounds of data to look into, dive into it by:
- Investing in Data Visualization tools like PowerBI, Tableau, Krunchbox or Excel.
- Improve your Data Analysis skills and learn to write SO WHATs.
- Develop partnerships with data scientists for deeper analytics.
National Brands concerned with Private Label Growth
Economics is causing Shoppers to “Pause.” Retailers are creating their own brands and assortment. Now is the time to prove the value and benefits of your product & services by a focus on:
- Highlighting your Products Innovation and Benefits
- Building relationships with retailers beyond product with Merchandising, Promotional, Shopper Research and Category management ideas.
Soaring Costs and In-efficiencies in a category manager shop
Inflation, Layoffs, rising supply chain are affecting margins and gaps in processes and talent. Be agile and flexible with your merchant by offering:
- Alternative suppliers and Technology Automation.
- Investing in training/development for your team’s growth to pass forward to the retailer’s staff.
Remember, you’re not alone! Let’s conquer these challenges and lead our retail categories to victory together.
Anything that I missed? And if you need support, Catman Analytics Group is here to help. 🌐
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